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Insights on analytics, AI, and building for fast-moving startups.

Web Analytics vs Product Analytics: Which Does Your Startup Actually Need?
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Web Analytics vs Product Analytics: Which Does Your Startup Actually Need?

Google Analytics tells you who visits your site. Product analytics tells you what they do inside your app. Here's the difference and how to choose the right tool for your startup.

Jeff LangApr 7, 2025
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Funnel Analysis 101: How to Stop Losing Customers at Every Stage
Apr 1, 2025

Funnel Analysis 101: How to Stop Losing Customers at Every Stage

Learn what funnel analysis is, why it matters for startups, and how to use it to identify drop-off points, optimize conversions, and grow your user base.

Jeff Lang
The 12 SaaS Metrics Every Startup Founder Must Track in 2026
Mar 25, 2025

The 12 SaaS Metrics Every Startup Founder Must Track in 2026

From MRR to NPS, discover the essential SaaS metrics your startup needs to monitor to make smarter decisions, attract investors, and grow sustainably.

Jeff Lang
AI-Powered Analytics Explained: Ask Your Data Questions in Plain English
Mar 18, 2025

AI-Powered Analytics Explained: Ask Your Data Questions in Plain English

Discover how AI-powered analytics tools are making data accessible to every team - no SQL or data science degree required. Learn what natural language analytics can do for your startup.

Jeff Lang

Product Analytics for Startups: The Complete Guide to Growing with Data

Learn how product analytics helps startups understand user behavior, reduce churn, and make confident product decisions. A practical guide for founders and prod...

Jeff LangMar 10, 2025
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